Time to talk foundation ladies. With so many choices and preferences on type, formula, and finish I love to introduce you to new options in the green beauty realm. Some of my favs are Erzulie Liquid Mineral Foundation for a light everyday coverage, and 100% Pure is my jam for hot sunny weather requiring full coverage. But those days in between? I use 14e Cosmetics.
14e Cosmetics is a newbie on the scene but already making waves with their powerful organic aloe vera based formulas. They offer superior coverage, satin finish, and meld amazingly with other makeup. Offering two coverage choices, sheer with the Aloe Nourish Sheer Tint and medium to full coverage Aloe Nourish Foundation. They both offer natural spf 10 and 23 respectively and are available in 5 shades.
The 14e formulas don't contain water, but instead aloe vera. Yes, I did day aloe based…only the best for you babes!
Aloe is my all time favorite botanical because of it’s multitasking superpowers. It soothes, calms, evens, hydrates, and heals the skin. Aloe has always and will always be my go to garden to face botanical for many skin care issues so I jumped for joy to see 14e uses it as their base.
I also love that 14e uses all organic ingredients (expect the minerals which can't be cert organic) and has no fillers or unnecessary ingredients. Plus with the addition of gotu kola, licorice root, and acerola the formula calms acne and aging concerns.
The feel of these two products is silky, smooth, and light. They blend super easily into the skin, play nice with other makeup, and don’t settle into lines. I like to apply mine with just my fingers, but a foundation brush like this one also works great. For night time I always choose the Aloe Nourish Foundation but during the day I like to mix the two together for a bit more coverage than the Sheer Tint offers. This blend easily covers imperfections without looking mask-like.
The finish on these two is satin, and I find it (coupled with sweating), too shiny during hot summer months. So, I take a tissue and gently press it onto my skin. This absorbs the excess oil from the product and leaves me with more of the matte finish I desire. Plus it makes me feel like I have nothing on my skin at all.
I do find that on super hot days with direct sun…hello farmers market…the Foundation feels overly heavy. However, most liquid foundations will feel like this either way so that’s the price we pay.
The many strengths of 14e Cosmetics Foundation has made it my new foundation of choice. I find myself reaching for it everyday I wear coverage and am continually pleased with the durability, coverage, feel, blend-ability, and long lasting wear.
Now let's get to know the founder, Emma, a bit more and learn about some exciting new things coming to 14e.
A Chat With Emma
Hi Emma! We love your cosmetics line over at Clean’s the New Black. How did you get started in the beauty industry?
I discovered a love for makeup as a young girl. I was always doing my friends makeup throughout Jr. high and high school. I also took an interest in art at a young age, and pursued it throughout college prior to beginning my career in makeup.
Wonderful. Can you give us an inside scoop as to any exciting things in the works for 14e, new products, etc?
Absolutely! A couple of new shades of both the foundation and sheer tint will be released by November, as well as a setting powder, which I am super excited about!
Oh, awesome we are too Emma! Can’t wait to try that setting powder. What do you love most about your job?
I love being creative, working with great people, the constant change of people and places, and most of all being able to call what I truly enjoy work. I feel grateful every time I head to a job that I am able to make a living doing something I am passionate about.
I agree, that’s great you have found that as not everyone does. The name 14e is so unique, what does it mean?
14e = Fortini, my last name! :-)
Ha, super clever! Love that. What excites you most about green beauty?
Green beauty excites me because it is continually evolving and I am fascinated with the clean products that are being developed that are totally up-to-par. I love being part of a community that is able to offer wonderful products that have the peoples well being in mind.
I love that part of the industry as well. Moving away from green beauty, do you have any holistic health tips to share with us?
Aloe Vera is my go-to for pretty much any skin issue. I apply to my skin daily, the benefits are endless, hence why it is the starring ingredient in 14e foundations and sheer tints! I love using essential oils, different ones depending on my mood or discomfort I may be experiencing, and hot tea nightly for my general well being.
Great tips, and we couldn’t agree more about the aloe! What do you do to de-stress and recharge?
One of my favorite ways to de-stress is by going on runs and walks with my dog, Lucy. Spending time outside with her is a perfect way for me to escape and unwind. A good bubble bath and some ice cream never hurt either!
Yes, the outdoors is so grounding and recharging, thanks Emma! We are definitely looking forward to seeing the further things 14e has in store.
Disclosure: In order for me to support my blogging activities, I may receive monetary or other types of compensation for my endorsement, recommendation, testimonial and/or link to any products or services from this blog. However, I always give my honest opinion and findings of the products and would not recommend anything that I do not use for myself or family. All of the products recommended will adhere to the Standards of Clean, listed here.